And it’s the Sixers who broke the seal…
The Philadelphia 76ers and StubHub announce the first jersey patch sponsorship among major sports leagues in American history, making the Sixers the first NBA team to declare a jersey sponsor. The StubHub patch will feature the brand’s recently launched new logo and appear on the front left of Sixers’ game jerseys starting in the 2017-18 season. On April 15, 2016 the NBA Board of Governors approved the sale of jersey sponsorships as part of a three-year pilot program. Starting in the 2017-18 season StubHub’s jersey patch will be included on all jerseys sold at Sixers’ home games.