If there’s one thing the NHL loves more than forcing rivalries on us, it’s that sweet, sweet advertising revenue. Who can blame them? We all like money, right?
For what seems like forever, advertising at NHL rinks has been limited to two main areas: four spots between the blue lines and the entirety of the boards.
In recent years, some teams began experimenting with those digital ads that appeared on the glass behind the goalie (the ones that only appeared on TV), but those seem to have kind of died out.
While the league is supposedly holding off on jersey ads for a while, they will be adding more advertisements to the ice this season.