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The Bruins Keep Leaning Into Nostalgia, but There’s Still One More Move to Make

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The Boston Bruins have brought back the Pooh Bear, revived their 1980s jerseys, and leaned hard into nostalgia, but there’s still one piece of Garden history waiting for a comeback.

Washington Capitals v Boston Bruins | Winslow Townson/GettyImages

The Boston Bruins are not shy about celebrating their history. Over the past few years, the team has leaned heavily into nostalgia, bringing back uniforms that once divided fans but now feel like essential parts of Bruins culture. The infamous “Pooh Bear” jersey is suddenly everywhere again, embraced by a fan base that once mocked it.