Stanley Cup of Chowder · Sep 22, 2022
Morning Skate: Sponsors
Photo by Scott Eisen/Getty Images for Dunkin’Well folks, today’s the day.
It’s the day you’ve all been waiting for, arguably one of the most anticipated days in franchise history: the Bruins will be unveiling their jersey sponsor this morning.
In fact, by the time you read this, it’ll probably already be revealed, but as I sit here Wednesday night, it’s shrouded in mystery.
The photo above is from an older Dunkin’ sponsorship, but they wouldn’t be a bad guess — second-biggest company in the state, ubiquitous presence in all aspects of Bostonian life.
Hell, there are people in the state who would be MORE likely to buy a Bruins jersey if you slapped a Dunkin’ logo on it.