Back to the Boston Bruins Newsfeed

How the Bruins used social media as a bonding technique

The Boston Bruins are more than a hockey team. In many ways, the hockey club from a passionate and hard-nosed east-coast city is a family.

Bruce Cassidy’s squad — a perfect blend of the veteran core from the 2011 Stanley Cup run and talented young prospects — organically morphed into a cohesive unit starting from the humble beginnings of the preseason trip to China last September.

That family — nine months removed from scaling the Great Wall of China — now has a date with the St. Louis Blues in the 2019 Stanley Cup Final.