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How one NFL team played role in helping Marco Sturm craft Bruins winning identity

What a difference a season makes for the Boston Bruins.

The 2025-26 Bruins aren’t without their faults. But, the results submitted thus far from first-year coach Marco Sturm and a reworked roster stands as a welcome sight after last year’s disastrous showing.

Several critical factors have played into Boston’s 20-14-0 record so far this year — a resurgent power play, depth scoring, takeover performances from stars like David Pastrnak, Morgan Geekie, and Jeremy Swayman.

But, speaking ahead of Tuesday’s eventual 4-1 win over the Utah Mammoth, defenseman Charlie McAvoy harped on the role that culture and a team-wide identity has played in righting the ship of this Original Six franchise.