The 2023 Winter Classic at Fenway Park set new merchandise sales records for an NHL outdoor game, according to the league.
Game day concession merchandise sales for the Jan. 2 game between the Pittsburgh Penguins and the Boston Bruins were the highest ever recorded for an outdoor event. They were up 61% over the 2022 Winter Classic between the St. Louis Blues and the Minnesota Wild at Target Field in Minneapolis.
Those records extended to online retail as well. The NHL said their e-commerce sales, at its U.S. and Canadian online stores as well as across the Fanatics network of sites, were the highest ever for a Winter Classic game and up 200% as compared to the 2022 edition.