Boise State and the Mountain West soon will have the opportunity to rework their relationship with TV.
And it’s quite possible they’ll end up with different solutions.
That’s OK, given that Boise State’s slate of six football home games will be marketed separately from the rest of the Mountain West’s TV package. But another round of separate arrangements also could create more tension in a unique situation that already has at least one rival athletic director publicly wondering whether the Broncos deserve the special treatment they negotiated in late 2012.
“I don’t want to say Boise’s brand is different, but when they came off Fiesta Bowl runs they were a national story.