A new trend among college football programs is pairing up with local breweries to create team-branded beer as a way to market and perhaps get a little extra revenue.
Montana has “Griz Montana Lager,” New Mexico State has “Pistol Pete’s 1888,” Colorado State has “Old Aggie Superior Lager,” New Mexico has “Lobo Red Ale,” LSU has “Bayou Bengal Lager,” Louisiana has “Ragin’ Cajuns Genuine Louisiana Ale” and Tulane has “Green Wave Beer.”
“Big Sky Brewing Unveils Griz Montana Lager to Give Back to UM” by @umontana https://t.