Boise State’s basketball venue will get a new name in 2019-20 — ending a 15-year run as Taco Bell Arena.
The Taco Bell name has been on the building formerly known as The Pavilion since August 2004 as part of a $4 million naming rights agreement. That deal expires July 31, 2019, and the local company that signed it has informed Boise State that it doesn’t plan to renew.
The school already has started shopping the naming opportunity and expects to generate more revenue this time.
“They’ll do a lot better this time around,” said Chris Allphin, who handles naming rights deals as senior vice president of New York-based Van Wagner Sports & Entertainment.