In 2014, Paul Finebaum authored a book titled My Conference Can Beat Your Conference: Why the SEC Still Rules College Football.
Two years later, it's looking like it might be time for a follow-up.
Or a retraction.
Says who?
Finebaum, himself.
"Right now, repeat after me, read my lips: The Big Ten is the best conference in college football," Finebaum said during a Monday appearance on ESPN's College Football Live.
Understand that Finebaum's making such a statement carries a certain level of gravitas in the college football world.