NEW YORK – The BIG EAST Conference, in collaboration with Playfly Sports, is proud to announce the return of its 15-stop mobile tour, designed to enhance gameday celebrations for fans of its member schools. The “BIG EAST Road Trip presented by AlumniFi” is set to deliver another round of interactive experiences, traveling to each city for men’s and women’s basketball matchups and concluding at the men’s and women’s conference tournaments in March.
“The BIG EAST Road Trip has quickly become a meaningful way for us to connect with our schools’ passionate fans and campus communities,” said BIG EAST Commissioner Val Ackerman.