#MadeAtMSG campaign celebrates the long-standing partnership between Madison Square Garden, New York City and the BIG EAST Tournament.
NEW YORK – The BIG EAST Conference has launched a cross-channel marketing campaign to promote and sell tickets for the 2016 BIG EAST Men's Basketball Tournament Presented by the Jeep Brand, set to take over New York City at Madison Square Garden, the World's Most Famous Arena, from March 9-12 for the 34th-consecutive year.
The campaign includes national and local television, social, digital, SEO, out-of-home and grassroots email marketing. Television spots will air nationally and locally on the FOX family of networks, including FOX affiliates in New York City, Philadelphia, Providence, Washington, D.