Official Site of the Big East · Jul 22, 2021
BIG EAST Hosts Marketing And External Operations Summit
NEW YORK – Over the past two days, the BIG EAST Conference hosted a virtual Marketing and External Operations Summit featuring top industry experts and leaders from the Conference’s 11 member schools. The Summit was designed to refocus the collective marketing and external efforts of the conference on the anticipated return of fans to collegiate sports venues during the upcoming academic year. Many of the sessions included presentations around cutting-edge technologies and innovative approaches to engaging fans, maximizing attendance and generating revenues.