President and COO of the Golden State Warriors, Rick Welts, will serve as the featured speaker at the two-day event.
NEW YORK – In conjunction with its annual July meeting of the league’s Directors of Athletics, the BIG EAST Conference will host an External Operations Workshop for leading administrators from its ten member schools to build on the successes of the last five years and help shape the direction of the conference’s business operations in 2018-19 and beyond.
The workshop will be held at the Chicago Marriott Downtown Magnificent Mile on July 18-19. Breakout sessions will focus on brand development, in-game presentation and best practices, social and digital promotion, ticket sales, increasing audience on all platforms, trends in athletic development, and the use of analytics and data in marketing and ticket sales programs.