MORGANTOWN, W.Va -- Five days after the Big 12 decided to stay at 10 members -- those numbers make your head spin, don't they? -- commissioner Bob Bowlsby discussed the keys to the league's long-term viability.
"In the end, you have to win," Bowlsby told ESPN.com before No. 12 West Virginia hosted TCU. "You have to do things that establish you as competing among the very best in the country. That means winning championships."
So far this season, the Big 12 has heard how it will not compete for a championship because it will not produce a playoff participant for the second time in the three-year life of the system.