As the Big 12 Conference turns away from the possibility of forming a conference network and casts its eyes toward new technology and the potential of streaming content, several questions remain.
A streaming endeavor features some pitfalls, and last week’s announcement of record-setting revenue for the league -- the conference distributed an average of $30.4 million per school -- made it clear the Big 12 has time to consider the smartest course of action moving forward.
“When you look at what we're distributing to our members, over $30 million is a strong contribution,” Oklahoma president David Boren said last week.