The University of Texas announced Monday it is launching a program called LEVERAGE to help its athletes build their brands and monetize their names and images.
Texas FootballGiving our student-athletes #LEVERAGE ud83dude80 to build their personal brands. #ThisIsTexas #HookEm https://t.co/pNUTQ2d20Q
Brian DavisTexas is launching its own program called LEVERAGE to help athletes ultimately monetize their name, image, likeness. This is the new frontier in the college athletics arms race.
Last October, the NCAA decided to allow athletes to profit off their name and likeness starting in 2021 at the latest.