When Big 12 commissioner Bob Bowlsby announced Friday that the conference could split up into two divisions to support the return of the conference title game in 2017, he did all of us in the content business a big favor. There’s no easy, obvious, consensus way to divvy up the Big 12 into five-team groups, so I’ve spent a lot of time dreaming up some rather exciting solutions. If the Big 12 uses any of these, I’ll be expecting a hefty consultant fee.
The SWC/Big Eight 2.0 Plan