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Oklahoma's Lincoln Riley Right to Spurn NFL to Build CFB Superpower

There isn't a hotter name on the coaching market than Lincoln Riley.

In only two seasons, he's racked up accolades. Oklahoma has two Big 12 championships, two appearances in the College Football Playoff and two Heisman Trophy winners.

Short of winning a national title, Riley could hardly have a more appealing resume. The 35-year-old has built an offensive juggernaut on a high-efficiency system with remarkable production.

And the NFL wants him. Oh, does it covet Riley.

During the spring, someone from nearly all 32 NFL teams approached him to discuss Oklahoma's offense. Then, they watched him turn Kyler Murray into a baseball-playing football star.