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Brett Yormark Reportedly Will Be Next Big 12 Commissioner; COO of Jay-Z's Roc Nation

Brett Yormark will succeed Bob Bowlsby as commissioner of the Big 12, according to multiple reports.

Yormark is the COO of Roc Nation, the entertainment agency founded by Jay-Z. Sports Illustrated's Ross Dellenger and Pat Forde said Yormark "worked with artists, athletes, leagues, teams and brands and oversees sponsorship, licensing, content partnerships and brand strategy."

That experience will be beneficial in the name, image and likeness era of college athletics.

This article will be updated soon to provide more information and analysis.

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