In case you, like me, were suspended from Twitter for all or part of yesterday’s National Signing Day festivities and/or just didn’t pay attention at all, Baylor Athletics went viral yesterday not because we signed a slew of 5* recruits but because of the efforts of what I believe is called the “Visual Media” team led by Taylor Bryan, Baylor’s assistant athletic director for external operations. According to TheAthletic (discussed more below), Taylor’s team includes Addison Skaggs, Jordan Burgess, and Patrick Clancy.
Rather than introduce each of our prospects through the standard highlight video set to rap music, as is customary in this sort of situation (and something they also did in case that’s what you wanted to see), Baylor decided to do something nobody has ever done before: procure custom puppets for each recruit and then make a video for each puppet.