All due respect to our women’s basketball team and other sports teams around the league, but the Big XII was desperate for a national championship in either football or men’s basketball. These two sports are the ones that generate the most revenue and get the most attention. Football is as big as it gets in Texas and March Madness is arguably the best sporting event in the nation. Before Baylor’s dominating performance over Gonzaga, it had been over a decade since the conference had brought home the hardware in one those popular sports. Last night was meaningful to the Big XII for numerous reasons.
The Big XII Was Desperate for a National Championship: Baylor Delivered
