By Joe Pratt | Broadcast Reporter
For the first time in NCAA women’s basketball history, March Madness is being displayed on the courts throughout the tournament. In an attempt to expand its viewership and attraction for fans, both the men and women’s tournaments now receive equal branding. Those who attended the first two rounds of women’s March Madness here in Waco would’ve noticed the new logo posted up around the building, on the big screen and on the floor.
Efforts to make the women’s tournament up to par with the men’s started during last year’s social media outbreak.