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Sports Take: Underwhelming football game day experience isn’t fans’ fault

By Jackson Posey | Sports Writer

Baylor football has a fan engagement problem.

Some of it is the Texas heat, which can be brutal, especially early in the season. But other power conference schools in Texas fill out their stadiums — looking at you, Kyle Field. The Bears have only played one 11 a.m. game so far this season, so that can’t be a viable excuse.

Some of it is the smaller student body and alumni base, as Baylor’s enrollment is among the lowest in the Big 12. But even TCU, with smaller enrollment numbers, sold more tickets in a buy-game against Nicholls State than Baylor did against then-No.