College football and coaching is full of “coach-isms,” stuff like “trust the process” or “1% better everyday” that might make you roll your eyes the first time but, for players who adopt it, really does becoming meaningful. For Baylor in 2021, their aphorism of choice is “Pound the Rock.”
“Pound the Rock” is great for multiple reasons, in part because Baylor is a run-centric offense and people already refer to running the ball as pounding the rock or toting the rock. But for Baylor, it means more than that. Aranda uses it as a metaphor for the slow but methodical and effective method of pounding on a big rock to split it.