The Baylor Bears are on the bubble of the inaugural College Football Playoff, and are doing everything they can to help their cause.
Baylor has hired a PR firm (Kevin Sullivan Communications) to advocate its case for a playoff spot. Firm says they were hired last week
— Jake Trotter (@Jake_Trotter) December 1, 2014
It's unclear how the firm will specifically help Baylor make their case to the selection committee, but it certainly won't hurt.
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