Every time the question of sports franchises with global followings arises, soccer, basketball, and probably cricket come to mind way before American football. But the National Football League has, over time, been making calculated moves to expand its reach beyond American shores. The goal? To turn American football into a global sport. But can a game so quintessentially American ever achieve the type of worldwide popularity enjoyed by soccer?
The NFL’s Global Strategy
The NFL has been eyeing international markets for quite a while. Over the last decade, it has really looked to expand its global fanbase.