I was asked over the weekend by Ken Zalis on PressBox’s Fantasy And Reality Football Show if the Ravens were being more aggressive in their outreach efforts to both the media and fans this offseason.
Zalis has noticed an uptick with communications from the team and he was correct with that observation.
The franchise is not tone deaf to some of the challenges that arose last season and is determined to fix those problems.
The strategy appears to be working.
First, the Ravens invited season-ticket holders to the pre-draft press conference and allowed them to ask questions.