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Ravens Fans Fall Short in Emory Report

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Research by a professor at Emory University in Georgia found the Ravens are in the bottom half of the league when it comes to fan loyalty.

Michael Lewis, who teaches at the Goizueta School of Business, puts together an annual “quantitative analysis of NFL fandom.”

In short, he uses three main metrics to gauge the loyalty of the fans for each NFL team.

— Fan Equity or “home box office revenues;” how much the average fan spends.

— Social Media Equity or the fans’ willingness to engage as part of a team’s community or social media platforms.