If you blinked between seasons, you might have missed it: college football quietly turned into business class. The jerseys still carry school colors, the bands still play the old fight songs, but behind the scenes the spreadsheets have moved into the coaches’ offices. Name-Image-Likeness (NIL) money and fresh revenue-sharing rules mean players can now earn real income from their brand and from the school itself. ,
The question for 2025 isn’t whether NIL is here to stay. It’s how this money changes who signs where, who leads in the locker room, and which programs will still be strong when today’s hype videos are long forgotten.