At this time of year during the NFL offseason, I’m reminded of a major faux pas committed by yours truly. Perhaps you’ve read this story before. If not, for me, it was a lesson learned.
Back in 2004, less than a year after we launched what was then Ravens247.com, a source leaked a Ravens schedule to me prior to the official release and it was spot on. The schedule attracted attention to our site, provided sticky content and helped to attract a new audience. The next season, the same source leaked the 2005 Ravens schedule and given that the prior season’s leak was rock solid, I didn’t hesitate to publish it.