Camden Chat · Feb 7, 2017
Aesthetic changes to look for in the 2017 Orioles
As they do every season, the Baltimore Orioles underwent a lot of changes since the end of their last campaign. Several well-known players have departed and fresh faces have been brought in as replacements. The same can be said for a couple of coaches. This is a different team than the one that wrapped things up a few months ago.
But a team’s identity is not solely pinned to the players in uniform. In fact, those uniforms they wear are part of a brand. As is the team’s stadium, the logo and a million other superficial things that, on a competitive basis, don’t really matter, but are fundamental to the financial viability of an organization.