MUNCIE, Ind. - Ball State Athletics has unveiled the Ball YOU program to prepare student-athletes for the NIL (Name, Image and Likeness) era.
By taking elements of established student-athlete development programming and merging those with new offerings commensurate with developing Name, Image and Likeness opportunities, Ball State Athletics is launching "Ball YOU", a branding solution strategically designed with the next era of the college athletics enterprise in mind.
"We are thrilled to continue to provide high-level, personal development tools for our student-athletes," said Director of Athletics Beth Goetz. "Ball YOU creates a blueprint that is comprehensive yet flexible enough to evolve with the NIL era.