Williams was forced to abandon plans to reveal its 2021 Formula One car via an augmented reality app after it was hacked and images leaked online.
Instead, Williams launched its new car by releasing images of the FW43B, its car for the upcoming F1 season. The team has opted for a brand new look -- predominantly blue with streaks of white and yellow -- for 2021, the first year under the ownership of Dorilton Capital.
Claire Williams, daughter of team founder Frank, stepped away from her controlling role of the team last year.
Williams had planned to launch via its own specially-created app at 1400 GMT on Friday.