CHARLOTTE, N.C. -- Marcus Lemonis first learned the NHRA drag racing series had abruptly lost its title sponsor via Twitter and used the same social media platform to alert the league he was interested in helping.
Lemonis tweeted on Sept. 22 to NHRA that Camping World isn't "scared of our commitment to racing... let's sit down and talk sponsorship." Just 12 days later, NHRA announced a multi-year partnership with Camping World as its new title sponsor.
"This is the power of social media, it really is. Welcome to 2020," NHRA president Glen Cromwell said. "Marcus is extremely good at positioning himself and his company in a great light on social media and he took advantage of a great opportunity, probably within 24 hours of the news.