The new era of Formula One is a fan-centric one. New owners Liberty have been working hard to improve the fan experience trackside, to find new ways of engaging with the existing audience while reaching out to those who have yet to fall susceptible to F1's charms.
Liberty's efforts have not gone unnoticed, nor have they been unappreciated, both by direct beneficiaries and the world at large. Just think back to the crying kid at Barcelona, and the traction his paddock visit got after the race, or to the two-seater F1 car taxi rides that F1 Experiences launched at the Circuit de Catalunya.