They came, they saw, they purchased. And now, at the first race of the 2017 F1 season, two of F1's three new men in charge faced the media in an open press conference designed to provide us with a summary of the way things will be in our brave new world.
Ross Brawn made his first appearance in his new team kit, looking sharp in a logoed FOM shirt, while Sean Bratches was working the business casual look, semi-suited and sporting a pocket square. The absence of sponsor logos -- while only to be expected in top-level execs -- made for something of a culture shock in a sport so used to branding that press conferences typically begin with PRs adjusting tee-shirt folds to make sure none of the…
