Knowing what your consumer wants and adapting your product to suit their needs is a key goal for any business. Each generation of iPhone has been adapted based on data gathered by Apple, with the aim of giving the consumer the next ground-breaking development -- even if they didn't know they needed it.
In the world of sport, knowing what fans want is equally important. For most global sports, research impacts marketing strategies and promotion, but rarely can it change the rules of the game itself. Formula One, on the other hand, is different.
That much is evident from the core objectives of the proposed 2021 regulations, which aim to improve wheel-to-wheel racing and close the gaps between teams.