Lewis Hamilton said on Thursday his campaigning for equal rights and diversity made him more proud than an imminent seventh Formula One world championship.
The 35-year-old Mercedes driver will match Ferrari great Michael Schumacher's record seven at this weekend's Turkish Grand Prix if team mate Valtteri Bottas fails to beat him by eight points.
"Winning a world championship is very much a personal thing... and that doesn't necessarily impact people's lives," he told reporters at the Istanbul Park circuit.
"Something I'm much prouder of (is)... trying to improve conditions for people around the world... that's the most important thing for me.