Rich Energy, the title sponsor of the Haas Formula One team, has lost a trademark dispute in the UK courts with bicycle manufacturer Whyte Bikes.
The High Court case was based on the similarities of the logos of the two brands, with Whyte claiming Rich Energy's stylised stag logo was "an un-authorised copy".
Rich Energy -- a UK-based energy drinks company -- joined Haas as a title sponsor at the start of the year, boasting the hashtag "#BetterThanRedBull". The deal saw the previously grey-coloured Haas car painted in the corporate colours of Rich Energy -- black and gold -- while carrying the stag logo on the nose, halo device and front wing endplates of the car.