Formula One will introduce new measures to engage with fans at the Spanish Grand Prix following the successful relaxation of social media rules for teams at the start of the year.
During pre-season testing F1, buoyed by the takeover of Liberty Media, allowed teams and drivers to share short video clips from the circuit online, something which previously was not allowed. Though limits remain on how long the videos can be and when they can be posted, the relaxation of the rule has been met with a positive response from fans.
Chase Carey, who was installed as CEO when Liberty's takeover was completed, says the benefits of changing F1's social media mentality are already clear to see and says more is to come in Barcelona.