F1 enlists Will Smith to bring A-list appeal to race weekends

Formula One has announced a new collaboration with the content studio owned by Hollywood A-lister Will Smith.

The deal, which will start in 2020, will see Smith's Westbrook Studios and Apollo World Touring put A-list celebrities through various pre-filmed stunts and challenges at race weekends. From F1's perspective, the idea is to promote the sport to a wider audience by leaning on the mass appeal of celebrities.

Will Smith attended the 2018 Abu Dhabi Grand Prix as a guest of Lewis Hamilton.Formula One's commercial boss Sean Bratches said: "As we continue to build F1's entertainment and content offering, partnering with Will and Westbrook and the team at Apollo is an amazing opportunity to…