Formula One registered an increase in audience figures across both TV and digital platforms during the 2017 season, and has become the fastest growing sport brand on social media platforms.
Newly released figures, published by FOM on Friday, show that the sport enjoyed a 6.2 percent increase in TV audience compared to 2016 across all F1 programmes broadcast throughout the year. Positive growth was registered in the top four performing markets in Italy, Brazil, the UK and Germany, while viewing figures also rose significantly in China, Switzerland and Denmark.
The overall viewing figures of live and non-live races remained close to the 603 million from the previous season, but there was a one percent increase in the live audience, as well as rising viewing figures for both practice and qualifying sessions.