Ross Brawn has weighed in on the debate over Formula One's new logo, arguing the old trademark was "neither iconic or memorable".
F1 unveiled its new logo on Sunday, kick starting a rebranding process that will take full effect in March next year. The new design was met by a mixed reaction on social media, with many asking why the old logo -- which had served the sport for 23 years -- needed changing.
But as one third of Formula One's new triumvirate of power alongside CEO Chase Carey and commercial boss Sean Bratches, Brawn argues that the change was entirely necessary.