Aston Martin's Formula One chief executive Martin Whitmarsh said leading the British manufacturer to title success would rank as the greatest achievement of his storied career.
The Briton, who spent 24 years with McLaren winning a combined 10 drivers' and constructors' titles before being ousted in 2014, returned to F1 last October.
The target set by Canadian billionaire owner Lawrence Stroll is clear -- win the championship.
"For me, to see a great brand, Aston Martin, up on the top step of the Formula One podium will be incredibly satisfying," Whitmarsh, still McLaren's last title-winning team boss having won the 2008 title with Lewis Hamilton, told Reuters in an interview.