This week is the most important game of the Gus Malzahn era, at least until the next week when Auburn travels to Athens.
Do you really believe that?
Lots of people do. But they felt that way against Tennessee. Then they felt that way against Ole Miss. Completely different outcomes, but yet the importance of each of those games goes away and is replaced with the next game on the schedule.
Let me rephrase. If Auburn wins, how do you, the fans, feel? What if they lose? Will anyone’s opinion be changed?
Probably not.
If Auburn losses to Texas A&M, the only chance Malzahn has at winning back the fan base would be wins against Georgia and Alabama.