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Report: Auburn, Baylor to open 2026 season in Atlanta for Aflac Kickoff Game

What was one of the worst-kept secrets is now being reported, with Brett McMurphy stating that Auburn and Baylor will battle in Atlanta to begin next season for the Aflac Kickoff Game in Mercedes-Benz Stadium, not in Jordan-Hare Stadium on the Plains as planned.

NEW: Auburn is moving its home game vs Baylor next season to Atlanta for the Aflac Kickoff Game, @Brett_McMurphy reports.

The move is expected to earn up to $5M in NIL opportunities for Auburn student-athletesud83dudcc8https://t.co/LOQLyr1HJE pic.twitter.com/M5J4jlc1IY— On3 (@On3sports) October 6, 2025

The reasoning makes sense, as the Tigers will still enjoy a huge home-field advantage, given that Auburn has the second-largest alumni base in Georgia's capital city, plus the short hour-and-a-half drive to Atlanta from Auburn.