Many of our readers may recall that before the season began, I was approached by Devin Herzoff of Interdependence Relations. He wanted to have me and TickPick guru Jack Slingland debate the expectations of football fans and their effect on ticket pricing.
After Auburn’s regular season concluded with an Iron Bowl victory, Mr. Herzoff approached me again with some data on current prices for the SEC Championship versus other conference championships. What was interesting was the fluctuation of the SEC Championship ticket in the six days following the Iron Bowl. There was much speculation that the rabid Alabama Crimson Tide fan base, many of whom already owned tickets to Atlanta, would be unloading them in short order, flooding the market and driving down the price.