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Auburn’s Relationship With Under Armour: AN UPDATE

Related Topics: Under Armour

On December 7, I blew the lid off the story about how Under Armour might actually hate Auburn. Through statements from unnamed sources to off-the-record comments from people who actually live in Auburn to just downright good journalism, I was able to uncover the story of the century. The shockwaves of that story were felt all across the sportswear universe and I am here to report back on an important update.

It seems our friends in Baltimore might have gotten the message.

We did it! On December 7th, I called out Under Armour for its misguided marketing and for ignoring the love Cam Newton and Auburn have for one another and now on December 15 there are new Cam Newton Auburn cleats that someone other than Cam will actually wear.